Blackbird to speak at Amazon Web Services’ Media and Entertainment Symposium

Posted: 25/06/2019

25 June 2019. London – Blackbird plc (AIM: BIRD), the developer and seller of the market-leading cloud video platform Blackbird, will be speaking at Amazon Web Services (AWS)’s Media and Entertainment Symposium this Thursday, 27 June.

It is estimated that 80% of internet traffic now relates to video and Blackbird’s lightning-fast codec is unrivalled in its ability to simply and rapidly view, edit and distribute video content in the cloud using minimal bandwidth from any device. Blackbird’s Head of Global Presales, George Maddocks, will be on a panel of fellow senior industry executives discussing ‘Collaborative Video Editing in the Cloud’ and how Blackbird’s platform provides users with many productivity benefits, streamlined video workflows and collapsing costs.

The wider Symposium will focus on how organisations in media, entertainment and sports broadcasting can enhance audience engagement using the latest cloud workflow tools, platforms and content techniques. Senior executives from DAZN, ITV, Liverpool Football Club, Eurosport, AccedoTV and many other leading companies will provide insight and debate around viewer engagement, content monetisation and the multiple benefits of cloud technology.

Blackbird will also have a booth at the event with staff on hand to provide demonstrations of the Blackbird platform.

Ian McDonough, CEO of Blackbird, said: “With Blackbird and AWS integrating seamlessly, this is an excellent opportunity to articulate the benefits of leveraging both solutions in combination to an audience that is cloud ready. Using Blackbird, video content producers in any vertical whether sports, news, entertainment or other can rapidly clip, edit or create highlights packages and publish to social media, VOD or broadcast. The source content can reside in an AWS cloud and be file-based or come directly from a live feed.”

Blackbird continues to grow its international user base at speed announcing new deals and contract extensions this year with A+E Networks, Peloton, MSG Networks, Deltatre, IMG, NRL, Gfinity and TownNews.

For more information about the AWS Media and Entertainment Symposium please visit: https://awslondon19.splashthat.com/