Behind-the-scenes content: the key to true fan engagement

Posted: 20/03/2017

There’s no doubt about it. Almost 90% of audiences find that behind-the-scenes content keeps them hooked on their favourite films, TV shows and stars. It’s the peak of fan engagement and the ultimate way to keep audiences wanting more.

Behind-the-scenes content isn’t exactly a new concept – TV shows and films having been doing it for years. Its been used as extra video content on DVD releases, promising fans “never before seen footage” and “deleted scenes you won’t get elsewhere”. However, the rise of social media means that fans can have even more access to behind-the-scenes video of their favourite stars and shows.

Manage and boost your brand

Yet, if you’re managing a brand or personality, you will want to be able to curate the video content that is published to the world. It might seem authentic, but in reality you need to ensure that your marketing team is presenting the right image with their social media distribution. Forscene is a video content management platform which allows you to easily and securely upload your content into a cloud-based editor, from which you can distribute directly to social media channels. All your video content is stored in the cloud, so you can access it at any time from any device on multiple accounts.

Share and edit live from the action

It doesn’t just stop there. You can even shoot and upload video content from your phone directly to the Forscene cloud while you’re on the go.  It’s all designed to run on low bandwidth WiFi and 3G connections, so it’s fast and easy. As your videos always keep their original resolution, you can effectively source HD content from anywhere in the world in a matter of minutes! Forscene also has additional apps to allow you to share live streaming with your fans. Adopting these tools into your workflow can create a more intimate relationship with your audience and boost your fanbase.

If you want to be able to share that winning behind-the-scenes content on your social media, get in touch for a free demo of Forscene today.