Building on creative momentum
By Ian McDonough, CEO, Blackbird 2022 was another huge year for Blackbird and 2023 promises to be even more significant as we build on momentum by growing our existing market and debuting a new version of…
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IBC 2022: The value of live is richer than ever
By Ian McDonough, CEO, Blackbird To paraphrase the old saying ‘you never know what you’ve got until it’s gone’ it was great to be back at IBC again. There’s been much industry soul searching about the value of trade shows since attendance…
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Simplifying and speeding up the global digital supply chain
By Ian McDonough, CEO, Blackbird As Netflix, Disney, Amazon and SVOD rivals expand into all quarters of the globe, the reversioning effort is one of sheer scale and staggering complexity. It requires adapting the content for…
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Browser based editing with the WOW factor! Yes, we know
By Ian McDonough, CEO, Blackbird To hear some of the news reports coming out of recent trade shows, you’d be forgiven for thinking that the industry has suddenly cottoned onto the idea of producing content in…
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It’s a wrap: All the excitement of NAB 2022 plus the urgency of change
By Ian McDonough, CEO, Blackbird After two years of cancelled shows, NAB provided the perfect tonic for the industry to reunite. It was fantastic to be back in Las Vegas and meet many customers face to…
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Pandemic Paves Path To Leapfrog Ahead
Writing for Forbes Technology Council, Ian McDonough, CEO at Blackbird delves into how the pandemic has accelerated digital behaviours, and how Blackbird fits into the new status quo.
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Making Video More Sustainable
The broadcast industry has been gradually pivoting to a model that enables more of the production to be done remotely and where crew remain in a single central location or even in their own homes. Ian McDonough, CEO at Blackbird writes.
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An Interview with Ian McDonough, CEO, Blackbird
Sitting with Streaming Media Europe, Ian McDonough talks through cloud-native production, sustainability and all things Blackbird.
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Delivering ultra efficient, end-to-end production in the cloud
Scaling up for big events used to mean transporting lots of equipment and making editorial trade-offs. The acceleration to cloud-based production workflows brought by the pandemic has shifted this paradigm. Now broadcasters and production companies can…
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Bringing visibility to the cost of cloud
By Ian McDonough, CEO, Blackbird The move to the cloud has been an imperative for many companies this past year. But adoption of cloud was always about more than survival. It brings the prospect of flexible…
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