Bringing visibility to the cost of cloud
By Ian McDonough, CEO, Blackbird The move to the cloud has been an imperative for many companies this past year. But adoption of cloud was always about more than survival. It brings the prospect of flexible…
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Cloud native video – Yours. Powered by Blackbird.
By Ian McDonough, CEO, Blackbird Think Blackbird is just the developer of the market-leading cloud native video editing platform? Think again. Now any company wanting to leapfrog the competition and gain a gateway to the cloud can…
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All to play for: Why sports need gamification
The next twelve months could prove crucial for the future of live sports. With even major events such as the UEFA Euro Championships and the Tokyo Olympics likely to be reshaped in the absence of crowds,…
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Broadcast tech trends to watch in 2021
Blackbird CEO Ian McDonough gazes into his crystal ball to predict the key themes for the broadcast tech industry in 2021. In 2020 the industry experienced future shock. In 2021 the convulsions will have barely begun….
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Taking the lead on sustainability now
Even as the world concentrates on living with Covid-19, the more urgent threat to our existence is saving the planet. Microsoft is one of a growing number of organisations to have announced its intent to be carbon negative by…
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The genie is out of the bottle on production freedom and operational resilience
The outbreak of the pandemic sent everyone hurrying to keep the lights on. Remote production went from ‘nice to have’ niche to universal necessity. As we progress to what we hope is the aftermath, the global…
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esports assume parity both on and off the field
With elite sports around the world halted under lockdown, esports not only filled the gap but assumed a parity that won’t fade as competitions return to the field. Sports teams and federations, broadcasters and athletes have…
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Elite sport poised to bring fans closer and safer
The great production restart is on and as ever sports is leading the way. Domestic and international top-level sports are taking steps to resume professional competition albeit behind closed doors and with strict biosecurity measures in…
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The priorities of production have changed for good
As production gradually resumes, it’s clear that beyond short-term social distancing measures the pandemic will have long term consequences for workflows and the workforce. Throughout the content supply chain, companies have been mobilised to create working…
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Remote production puts media back in control
Covid-19 is leading to an irreversible shift in media technology investment, away from legacy and towards digital business models and workflows. That is the stark conclusion of a major report from the IABM which has tracked…
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Stefano Rigat - Deltatre