Blackbird supports ODK Media OTT growth with distributed production teams

Posted: 08/10/2021

ODK Media aggregates, curates and distributes ethnic TV shows and Asian content to Korea, China, Vietnam and dozens of other territories around the world making it one of the fastest growing streamers of its kind.

Looking to launch a new service targeting Latino and Hispanic markets, ODK Media turned to Blackbird. OnDemandLatino launched earlier this year offering a library of long-form content sourced directly from countries in Latin America.

Distributed production

A key reason for selecting Blackbird was the distributed nature of ODK Media’s production and publishing teams.

“Combining ODK Media’s in-house developed technology and publishing model, we found in Blackbird a robust in-cloud editor that added to our combination of tools to provide agility and productivity. Solutions like these are especially important in these times where we need more and more flexibility within our globally located teams.”
Daniel Djahjah, Director of Content at OnDemandLatino

ODK Media’s globally distributed production team use Blackbird remotely to instantly access libraries of content sourced from multiple regional locations. Utilising Blackbird’s native browser based professional level toolset, ODK Media’s team can rapidly edit, enrich and reversion content before publishing seamlessly to multiple digital end points including web, social and VOD.

Cloud native means business advantage

Environmental stainability is a governing corporate and social principal at ODK Media making Blackbird the ideal partner. Blackbird simply removes the need to travel to a facility and also eliminates the need to transit material to and from multiple local storage environments.

Being cloud native materially impacts production performance and positively benefits the bottom line. It is important to draw this distinction – because some vendors with solutions adapted for the cloud do not. There are in fact multiple hidden costs associated with ‘cloud-based’ workflows that are not immediately apparent and can lead to ‘bill shock’.

By contrast, Blackbird means professional standard video editing in a browser from anywhere. ODK Media understands that working with Blackbird requires no remote connectivity into other systems. There’s no need to move large media files around and incur a heavy carbon cost. Customers like ODK Media see the results daily in a production environment where time and cost are of the essence, and where being cloud native is a business advantage.

Posted: 08/10/2021

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