Blackbird adopted by CBS19 for fast paced US newsroom broadcast workflow

Posted: 22/01/2024

22nd January 2024, London – Blackbird plc (AIM:BIRD), the developer and seller of the marketing-leading cloud native video editing platform, Blackbird, today announces that CBS19 has chosen browser-based Blackbird for professional, collaborative and scalable video editing and publishing for its broadcast and digital workflow.

CBS19 is a Charlottesville based TV station delivering local news, weather and sport to the Charlottesville area across mobile, digital & TV. Parent company, The Lockwood Broadcast Group, is a television, digital and advertising company based in Richmond, Virginia, owning and operating 12 stations and 33 channels across 8 designated markets across the US.

CBS19 will deploy Blackbird to provide its editors, producers, social teams and reporters with the full Blackbird edit suite to immediately access field footage, wire packages and IP/SDI feeds, seconds behind live, from anywhere. Using the platform’s professional grade toolset to edit content collaboratively, users can publish at speed to multiple digital and broadcast endpoints including social media and playout.

Blackbird’s multi-award-winning professional cloud video editing and publishing platform is ideally suited to the fast paced and evolving newsroom workflows and is already deployed across multiple TV stations across the United States. TV news is all about speed, relevance and accuracy making secure universal access and collaboration to your live and file-based content using the Blackbird solution vital.

Blackbird CEO, Ian McDonough, said:

“We are delighted to welcome CBS19 on board alongside our existing news customers. Blackbird drives huge efficiencies as a centralizing tool in a newsroom environment integrating seamlessly with existing workflows without the need for a large capex investment. By enabling instant access to incoming content from multiple sources with lightning-fast turnaround, Blackbird is emerging as a linchpin tool in a fast paced newsroom.”

CBS19 General Manager, Mark Kurtz, commented:

“We are excited to have Blackbird in our newsroom. Blackbird gives our staff a state-of-the-art tool that is on the forefront of editing technology. It will allow our reporters and producers to create content quickly while seamlessly tying into our existing infrastructure to serve our linear and digital platforms.”