29th January 2024, Moline (IL), London – Blackbird plc (AIM:BIRD). The technology licensor, developer and seller of the market-leading cloud native video editing platform, Blackbird, announces today that Blackbird has been deployed to a further two US TV stations for digital news production following the latest BLOX Digital (formerly TownNews) deployment. The stations, based in Idaho and Mississippi, are both part of the Imagicomm Communications group. This is one of multiple expansions of Blackbird by BLOX Digital since the partnership began in 2018.
Blackbird is used collaboratively to remotely access, edit and publish news content fast to social, web and other digital platforms. When paired with the BLOX Digital’s BLOX VMS, the latest news stories can be delivered to viewers with unbeatable speed and control, leveraging Blackbird’s professional-grade tool set for advanced video editing in a browser. Blackbird is used across over 70 TV Stations across 35 states in the US.
Local news stations remain the most trusted source of news for over 70% of US adults with 86% sourcing all news from digital devices. Over 700 local TV stations across the United States generate 6.6 hours of local news content daily and over $36 billion annual revenue in advertising and retransmission fees. The Blackbird partnership with BLOX Digital provides unparalleled benefits to local TV stations allowing near real time video editing with delivery, providing; speed, flexibility and universal access to content teams across America.
Blackbird is best-of-breed
Jon Hanford - Group CTO, Deltatre