eva's first branded channel partnership
Forbidden, the AIM-quoted owner and developer of the market leading cloud video platform, Forscene, and video social network, ‘eva’, announces eva’s introduction of outside channels in a move to commercialise the real video social network.
Forbidden created eva, the video social network, as its first step into the mass consumer market, and following eva’s October global launch in LA, with growing monthly active users, Forbidden has been exploring brand partnership options for eva. Our focus on the quality of the user experience rules out intrusive advertising, but our experience of how people actually use the eva video social network and discussions with several well-known brands led us to explore channels. These channels, which change from time-to-time, cover topics of interest to our members – who also can create their own relevant content.
The first branded channel is in partnership with Movember, the men’s health charity. The channel allows users to track their progress in growing a moustache, the Movember signature, during the month of November.
This development follows Forbidden’s previously announced plans to indirectly monetize the eva platform through its integration with Forbidden’s Captevate online video editing application.
eva has several unique selling points when offering Channels to brands. Firstly, it offers access to a video social network. Secondly, it provides a high level of engagement with users, with access both from the ‘evafeed’ and from the branded icon in the Channels section. Thirdly, it allows brands the rights to use relevant user generated content across their owned and paid media. Fourthly, through Forbidden’s suite of cloud video tools, it allows simple and easy editing and distribution of the content at any future date, giving an unusual level of flexibility and simplicity to the brand owners.
Aziz Musa, Forbidden CEO, said:
“We are extremely proud to be working together with the Movember foundation to support such a worthwhile cause; we couldn’t have chosen a better organisation to be our first channel partner.
Channels are an exciting opportunity for brands. Whilst consumer digital advertising becomes both more challenging, more expensive and relatively less effective, eva channels offer brands a unique way to engage in an authentic dialogue with new and existing customers. For eva, branded channels offers consumers great content without actually disrupting the viewing experience. Our initial pipeline of branded channel prospects is exciting and we look forward to progressing opportunities to commercialise the eva video network.”
Forbidden Technologies plc
Stephen Streater, Chairman
Aziz Musa, Chief Executive
Tel: +44 (0)20 8879 7245
Cenkos Securities plc (Nominated Adviser and Broker)
Bobbie Hilliam, Corporate Finance
Tel: +44 (0)20 7397 8900
Redleaf Communications (Financial PR)
Tel: +44 (0)20 7382 4730
About Forbidden Technologies plc
Forbidden Technologies plc (AIM: FBT, www.forbidden.co.uk) floated in February 2000.
The Company develops and markets the powerful cloud video platform, Forscene, which is used by broadcasters, in professional web video, in education and by consumers. Forscene is one of the world’s most advanced browser-based and mobile platforms.
About The Movember Foundation
The Movember Foundation is a global charity committed to men living happier, healthier, longer lives. Since 2003, millions have joined the men’s health movement, raising GBP402 million and funding over 1,000 programmes focusing on prostate cancer, testicular cancer, poor mental health and physical inactivity.