Mobile News at IBC 2006
FORscene employed by IBC TV News for third year
International Broadcast Convention, Amsterdam, 8-12 September, 2006
For the third consecutive year, visitors to IBC can watch daily video news highlights on their 2.5G and 3G handsets – courtesy of the FORscene web-based post production platform from official show partner, Forbidden Technologies.
By visiting Forbiddens stand (2.110) or the 'Content Cafe' in the Mobile Zone, users can receive, direct to their mobile phones via Bluetooth, highlights of the previous day's action caught on camera by IBC TV News, including product launches, company announcements and high profile interviews.
"The increased market adoption of mobile TV has been reflected in the increasing uptake of Forbidden's service over the past two years at IBC,"
said John Holton, IBC Exhibition Chairman.
"We are delighted to be working with Forbidden for a third consecutive year to deliver highlights and headlines to the handsets of busy exhibitors and delegates."
The mobile service highlights the powerful functionality of the FORscene platform that, since its launch at IBC 2004, has been adopted by some of Europe's largest TV brands, production houses and post production facilities.
FORscene enables the digitisation, compression and editing of bite size clips over the web. These clips can then be published at the touch of a button, ready to be downloaded to the IBC branded player and from here Bluetoothed for free between handsets.
"The past year has been a very successful for FORscene, with significant advances in functionality, the strengthening of international partnerships and adoption by some of the broadcast industry's biggest names,"
said Stephen Streater, CEO of Forbidden Technologies.
"By undertaking this project for the third year Forbidden continues to provide visitors with compelling, up-to-date news content, and is demonstrating its innovation and development."