Player penetration

Posted: 18/11/2002

News.com published an in-depth article earlier this year about estimating the penetration of various media players. For example Media Metrix claims: “Apple’s QuickTime reached about 12 percent of the internet population at home, … RealNetworks led in popularity, reaching 29 percent of the market at home, while Windows Media reached 28 percent.” Nielsen/Netratings report combining home and work had 14 percent for QuickTime, 41 percent for RealNetworks and 25 percent for Windows Media. An interesting website shows that 87 percent of users have Java enabled. As Forbidden’s technology is Java based, it addresses this much larger installed base.