Posted: 21/12/2004
Precision Marketing looks at mobile: “The rapid proliferation of mobile handsets with multimedia capability means viral marketing services via your phone could be a reality as early as next year”. Quoting Forbidden’s Liz Mackenzie, they say: “The USP [Forbidden has] is that we offer a branded video player that people can share”. They like Forbidden’s “Viewtoothing” technology for sharing mobile videos over Bluetooth: “The potential for consumer goods brands … is obvious.”
Blackbird is best-of-breed
Jon Hanford - Group CTO, Deltatre