Successful fundraise of £2m for elevate.io – the Figma for video

Posted: 04/07/2025

Blackbird plc (AIM: BIRD) the developer of the market-leading cloud video platform Blackbird and the browser-based collaborative video editor elevate.io, announced yesterday the successful raise of £2 million top-up. This fully subscribed investment will accelerate elevate.io’s transition from proven product-market fit phase to scale up phase.

elevate.io: Browser-based, desktop-quality — With patented IP

elevate.io is a collaborative online video editor with professional grade tooling that runs entirely in the browser. To the creator it feels like a high-performance native desktop application. Powered by Blackbird’s patented, responsive technology and designed to be fully hardware agnostic, elevate.io delivers smooth, frame-accurate editing with real-time as well as asynchronous collaboration. This unique combination of performance and accessibility removes traditional barriers, expensive hardware, and complex installs, democratising professional-grade video production for creators wherever they are in the world.

Solving a core bottleneck in the fast growing Creator Economy

Legacy video editing software was not built for today’s fast-growing, decentralised creator economy. Existing tools require heavy local processing power, large file downloads, and time-consuming rendering just to collaborate — while most browser-based editors compromise on playback quality and responsiveness. elevate.io solves this problem with frame-accurate, smooth playback and a seamless, fully online editing experience, enabling teams and individuals to collaborate instantly without the need to export or download files.

Clear path to revenue

elevate.io launched a payment tier with its Creator Plan in February 2025 and has a growing subscriber base demonstrating a clear market validation. The raise will enable the company to fast track product development and accelerate go-to-market in advance of the next phase of growth: scale up.

Projected to reach $500 billion by 2027, the global creator economy is a vast opportunity, with over 165 million new creators joining the market between 2020 and 2022 alone. elevate.io directly addresses this surge in demand with a best-in-class solution and an immediate serviceable addressable market valued at $6.9 billion.

Blackbird Executive Chair, Ian McDonough said:

 “We believe elevate.io will do for video editing what Figma did for design — unlocking frictionless, collaborative workflows for millions of creators and brands worldwide. With our experienced team and proven technology, this raise puts us in an excellent position to accelerate our go to market strategy towards  scale up”