Branding video content is important for an organisation’s image, emotional connection with consumers and sponsorship revenue opportunities.
With Blackbird, branding content is simple and customisable, both within the editor and also as a set of automated elements within publishing flows. The automated branding feature is a flexible tool that allows users to produce many combinations of impactful branding so that users can focus on the content selection with pre-roll, post-roll and overlays applied predictably and consistently with no operator intervention.
Branding elements including stills, animations, audio and other media are saved as edits in Blackbird and are then assigned to destinations and rendered into output media automatically with the ability to handle multiple layers of media.
An example can be found here from our client the National Rugby League (NRL) where there is a logo overlay and a sponsorship post-roll including a transparent section of overlay. This was created with just a single clip selection by the editor – allowing for faster time to market for this media.
Blackbird is best-of-breed
Jon Hanford - Group CTO, Deltatre