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Australia’s National Rugby League chooses Blackbird for live video clipping and publishing

30 May 2019, London and Sydney – Blackbird plc (AIM: BIRD), the developer and seller of the market-leading cloud video platform Blackbird, is pleased to announce that Australia’s National Rugby League (“NRL”) has chosen Blackbird for the live clipping, editing and publishing of match highlights. The contract is for an initial two years.

The NRL is the most viewed and attended rugby league club competition in the world, with hugely popular teams competing including the New Zealand Warriors, the Melbourne Storm and the Brisbane Broncos. In 2018, NRL was Australia’s most watched sport.

Based in Sydney, the NRL’s digital team will use Blackbird to rapidly clip, edit and publish short highlights during live matches, optimising workflows and operations and speeding up publishing to multiple publishing destinations. The NRL’s global fanbase will then be able to view match highlights on Twitter, Facebook, YouTube and

Quanah McBride, Head of Digital Operations at NRL, said: NRL Digital are looking forward to working with the Blackbird team and technology to optimize our live editing workflows and expedite publishing timelines.” 

Ian McDonough, CEO of Blackbird, said: The NRL is one of the most exciting and competitive sports competitions in the world and we are delighted they have chosen to use Blackbird. Enabled by our unique, patented codec, the Blackbird platform will offer the NRL the speed and agility needed to clip, edit and publish highlights for fans in real-time, as the games are being aired live. The confidence of the NRL in our platform confirms Blackbird’s growing strength in the global sports industry, building on our relationships with major sports companies like MSG Networks, IMG, Peloton and Deltatre.”


Blackbird plc

Tel: +44 (0)20 8879 7245
Ian McDonough, Chief Executive Officer
Adrian Lambert, Marketing Director

Allenby Capital Limited (Nominated Adviser and Broker)
Tel: +44 (0)20 3328 5656
Nick Naylor
Nicholas Chambers

Yellow Jersey (Financial PR)
Tel: +44 (0)776 932 5254
Joe Burgess
Felicity Winkles

About Blackbird plc

Blackbird operates in the fast-growing SaaS and cloud video market, and has created the world’s most advanced suite of cloud-native computing applications for video, all underpinned by its lightning-fast codec. Blackbird’s patented technology allows for frame-accurate navigation, playback, viewing and editing in the cloud. Blackbird underpins multiple applications, which are used by rights holders, broadcasters, sports and news video specialists, esports, live events and content owners, post-production houses, other mass market digital video channels and corporations.

Since it is cloud-native, Blackbird removes the need for costly, high end workstations and can be used from almost anywhere on almost any device. It also allows full visibility on multi-location digital content, improves time to market for live content such as video clips and highlights for social media distribution, and ultimately results in much more effective monetisation.

Blackbird® is a registered trademark of Blackbird plc.


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