Clesh adds publishing direct to YouTube site

Posted: 01/09/2011

Forbidden Technologies, the AIM quoted developer of the market leading Cloud video platform FORscene, today announces that it is releasing an upgrade to its Clesh Cloud-based consumer editing software that enables publishing direct to the YouTube site.

The new publishing feature simplifies the process of publishing to YouTube – and consequently the whole end-to-end process of shooting, editing and publishing of home videos.

Forbiddens Clesh app, available on over 300 types of Android device (in particular tablets and smartphones) recently reached the top 100 apps in the Media and Video category in Google's Market. The Clesh app complements the web browser version, which runs on a standard PC.

Clesh is designed for consumer use, but rather than sell to individual consumers, Forbiddens business model involves licensing Clesh to third party businesses, who then make it available to their clients. Google's Android Market has enabled a variation of this, where customers buy the app directly off the Google Market for installation on their phone and/or tablet. As Clesh is a Cloud app, the media content is accessible on any Clesh-compliant device.

The Clesh App is proving to be a valuable component of the FORscene ecosystem. Moving the underlying technology on to the relatively slow mobile devices has led to improvements for users of the wider FORscene system. Refining the Clesh interface for use with touch screens has led to several user interface innovations too.

The typical Clesh workflow consists of shooting video clips and photos on a phone, uploading the content to the Cloud, editing the material through the storyboard and/or the frame accurate feature-rich timeline, and then publishing the finished videos. Advanced users have access to additional features, such as colour correction, on desktop and laptop computers.

Until now, edited photos and videos could be downloaded to the device for playback there, or published to a users Facebook account. The new addition of publishing videos to YouTube greatly increases the potential audience.

The Clesh App uses an API which Google has made available to developers. The first time a Clesh user publishes to their YouTube account (by dropping a video on to the publishing button), the system asks for authentication. On subsequent publishes, videos are transferred directly to YouTube, where they appear shortly after. Users can manage their videos using the standard YouTube interface.

Stephen B. Streater, CEO of Forbidden Technologies plc, said:

"Clesh is a powerful video tool. On an Android device, it allows people to shoot, edit and publish to YouTube, all in one package. The hardware advances in the mobile area over recent years have been staggering. Now it is time for software to multiply this value".

For further information please visit www.forbidden.co.uk or contact:

Forbidden Technologies plc
Tel: +44 (0)20 8879 7245
Stephen B. Streater

Bishopsgate Communications
Tel: +44 (0) 20 7562 3350
Deepali Schneider/Natalie Quinn