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Director/PDMR/PCA Shareholding

1 August 2019 – Blackbird plc (AIM: BIRD), the developer and seller of cloud video platform technology using its patented Blackbird technology, has been notified of the following transactions. On 31 July 2019, Syarifah Aidid, a person closely associated with Ian McDonough, Chief Executive Officer of the Company, purchased 250,000 ordinary shares of 0.8 pence each in the Company (“Ordinary Shares”) at a price of 6.74 pence per Ordinary Share. Additionally, on 1 August 2019 Syarifah Aidid purchased a further 44,356 ordinary shares at a price of 7.00 pence per Ordinary Share.

Ian McDonough and his wife Syarifah Aidid, now together hold a total beneficial interest in 3,933,918 Ordinary Shares, equivalent to approximately 1.33 per cent. of the Company’s issued share capital.



Blackbird Plc


Tel: +44 (0)20 8879 7245

Ian McDonough, Chief Executive Officer
Adrian Lambert, Marketing Director
Allenby Capital Limited (Nominated Adviser and Broker)Tel: +44 (0)20 3328 5656
Nick Naylor
Nicholas Chambers


About Blackbird plc

Blackbird operates in the fast-growing SaaS and cloud video market, and has created the world’s most advanced suite of cloud-native computing applications for video, all underpinned by its lightning-fast codec. Blackbird’s patented technology allows for frame accurate navigation, playback, viewing and editing in the cloud. Blackbird underpins multiple applications, which are used by rights holders, broadcasters, sports and news video specialists, esports, live events and content owners, post-production houses, other mass market digital video channels and corporations.

Since it is cloud-native, Blackbird removes the need for costly, high end workstations and can be used from almost anywhere on almost any device. It also allows full visibility on multi-location digital content, improves time to market for live content such as video clips and highlights for social media distribution, and ultimately results in much more effective monetisation.

Blackbird(R) is a registered trademark of Blackbird plc.


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 Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them.

1Details of the person discharging managerial responsibilities / person closely associated
a)NameSyarifah Aidid
2Reason for the notification
a)Position/statusA person closely associated with the Chief Executive Officer, Ian McDonough


Initial notification /AmendmentInitial notification


Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)NameBlackbird plc


Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted


Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 0.8p each in Blackbird plc


Identification code (ISIN) for Blackbird plc ordinary shares: GB0004740477

b)Nature of the transactionPurchase of Ordinary Shares
c)Price(s) and volume(s)






d)Aggregated information

– Aggregated volume

– Price

e)Date of the transaction31 July 2019 and 1 August 2019
f)Place of the transactionLondon Stock Exchange, AIM


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