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Director/PDMR Shareholding

5th August 2019 – Blackbird plc (AIM: BIRD), the developer and seller of cloud video platform technology using its patented Blackbird technology, has been notified that on 2 August 2019, the Huyton Asphalt SASS Pension Fund (the “Pension Fund”), of which Ian McDonough, Chief Executive Officer of the Company, is both a trustee and a beneficiary, purchased 7,650,000 ordinary shares of 0.8 pence each in the Company (“Ordinary Shares”) at a price of 7.10 pence per Ordinary Share from Neil McDonough, the brother of Ian McDonough.

As a result, Ian McDonough and his wife Syarifah Aidid, are together now deemed to hold a total beneficial interest in 5,211,277 Ordinary Shares, equivalent to approximately 1.76 per cent. of the Company’s issued share capital.

Together, the McDonough family’s beneficial interest in the Ordinary Shares of the Company is unchanged and comprises 16,933,918 Ordinary Shares, equivalent to 5.73 per cent. of the Company’s ordinary share capital.



Blackbird Plc


Tel: +44 (0)20 8879 7245

Ian McDonough, Chief Executive Officer
Stephen White, Chief Financial and Operating Officer

Adrian Lambert, Marketing Director

Allenby Capital Limited (Nominated Adviser and Broker) Tel: +44 (0)20 3328 5656
Nick Naylor
Nicholas Chambers


About Blackbird plc

Blackbird operates in the fast-growing SaaS and cloud video market and has created the world’s most advanced suite of cloud-native computing applications for video, all underpinned by its lightning-fast codec. Blackbird’s patented technology allows for frame accurate navigation, playback, viewing and editing in the cloud. Blackbird underpins multiple applications, which are used by rights holders, broadcasters, sports and news video specialists, esports, live events and content owners, post-production houses, other mass market digital video channels and corporations.

Since it is cloud-native, Blackbird removes the need for costly, high end workstations and can be used from almost anywhere on almost any device. It also allows full visibility on multi-location digital content, improves time to market for live content such as video clips and highlights for social media distribution, and ultimately results in much more effective monetisation.

Blackbird® is a registered trademark of Blackbird plc.


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Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them.


1 Details of the person discharging managerial responsibilities / person closely associated
a) Name Ian McDonough
2 Reason for the notification
a) Position/status Chief Executive Officer


Initial notification /Amendment Initial notification


Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a) Name Blackbird plc
b) LEI 2138006DWRVTIAVW3415


Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted


Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 0.8p each in Blackbird plc


Identification code (ISIN) for Blackbird plc ordinary shares: GB0004740477

b) Nature of the transaction Purchase of Ordinary Shares
c) Price(s) and volume(s)
Price(s) Volume(s)
7.10p 1,277,358
d) Aggregated information

– Aggregated volume

– Price

e) Date of the transaction 2 August 2019
f) Place of the transaction London Stock Exchange, AIM


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